About Aaron

  • Aaron Lucich, a communications professional from the SF Bay Area, set out in 2005 to research and document the leadership of ecological agriculture. He eventually stepped to the other side of the camera to manage farming operations and brand development for Traders Point Creamery in Zionsville, IN and consult to numerous land based organizations including the Sustainable Studies Institute in Corvalis, OR, ZZ2 in South Africa, the MA Center in San Ramon, CA and Biological Capital in Denver, CO. In 2012 he founded Holistic Ag, an ecosystems services and grass-fed beef business, based at Pepperwood Preserve in Sonoma County. In 2014 he teamed up with his wife, choreographer and former San Francisco ballet dancer, Julia Adam to create Julia Adam Dance, a cultural experience designed to connect people to each other and the environment through food and art now based at Tara Firma Farms in Petaluma, CA.
  • Past media clients include Netflix, DIAGEO, HBO, FOX News and MSNBC.